Fun with Google Correlate

A new tool called Google Correlate lets you input a search term and then creates a state-by-state map of how many people search for it. It then it shows you what other search terms have similar state-by-state patterns.

A search for my name (what else would I have plugged in first?) shows the most searches coming from my home state of Oregon, and a notable lack of interest stemming from the Great Plains. Of note: interest in McBain: The Movie follows a very similar regional pattern:

Google Correlate search for sanjay srivastava and mcbain: the movie

I’m trying to think of a good scientific use for this tool, but I keep getting stuck on the fact that the top regional correlate of personality is “nipple stimulation.”